We gave you access to more people, more data and more insights — now we’re raising the bar again with our latest (Data) Wave of Innovation.
Bigger, better and beyond omnichannel.
We’re delivering you more sample by expanding our panel to 150K households — a 43% increase — allowing you to dive deeper with your analysis. And we’re launching with four years of comparable data at this new scale for immediate longitudinal insights.
We didn’t just expand the size of our panel — we also raised the rigorous participation requirements we’ve always had. Total Commerce Panel sets a new quality standard with a minimum of 2 trips per month for 12 consecutive months and 5 retailers shopped per year, yielding 30+ trips per month and 50+ banners per year for an average panelist.
Omnichannel is no longer enough, you need omni everything. That’s why we’ve invested to increase the average item-level coverage across ALL channels to 75% with most sectors above 90%. And we have built a flexible Omni-Calibration engine that preserves natural consumer behavior by calibrating to benchmark sources that represent the total market — instead of force-fitting to POS.
TWO RECEIPTS PER MONTH FOR 12 MONTHS
ITEM-LEVEL COVERAGE ACROSS ALL CHANNELS